Once Upon a Farm Secures $52M to Revolutionize Childhood Nutrition

We're thrilled to announce that Once Upon a Farm has raised an impressive $52,000,000 in new funding—a milestone that marks an exciting chapter in our journey to redefine childhood nutrition. Founded in 2015 by Cassandra Curtis and co-founder Ari Raz, our mission began with a simple but powerful idea: to create more nutritious, convenient, and delicious baby food options when nothing suitable was available on local supermarket shelves. Driven by the need to provide her daughter with healthier alternatives, Cassandra crafted her own recipes and launched the first cold-pressed organic baby food, setting the stage for a groundbreaking movement in healthy eating for the youngest members of our community. Today, with guidance from industry leader and former Annie’s CEO John Foraker and the passionate advocacy of actress, philanthropist, and mom Jennifer Garner, we have grown into a trusted name in childhood nutrition. Our thoughtfully designed products are now available in more than 16,000 stores nationwide and online, offering a diverse portfolio of organic, farm-fresh snacks and meals for both babies and big kids alike. This new influx of capital will accelerate our efforts to innovate and expand our product offering, enhance our research and development capabilities, and broaden our market presence. It is a clear affirmation of the trust that investors place in our vision of making wholesome, farm-fresh nourishment accessible for children everywhere. As we continue to build on our legacy of quality and transparency, we remain dedicated to nurturing healthy futures for families across the country through every carefully crafted bite.