Simple Mills Raises $795M to Revolutionize the Better-For-You Food Landscape

Simple Mills has announced an exciting new milestone with its recent funding round, raising a staggering $795,000,000 to accelerate its growth and revolutionary mission. Founded in 2012, Simple Mills has consistently led the way in the natural food industry by offering better-for-you crackers, cookies, snack bars, and baking mixes made with simple, high-quality ingredients. This impressive capital influx not only reaffirms the company’s status as the #1 natural cracker, cookie, and baking mix brand, but also as one of the top 5 snack bars in the natural channel, with its products now gracing the shelves of over 30,000 stores nationwide. The funds raised will be strategically deployed to bolster a range of initiatives aimed at scaling operations, refining product innovation, and expanding distribution networks. Simple Mills plans to enhance its manufacturing capabilities to meet rapidly growing consumer demand while simultaneously investing in research and development to create even more nutritious and delicious offerings. Furthermore, the company is dedicating a portion of the funding to deepen its commitment to sustainability—ensuring that every product not only nourishes people but also has a positive impact on the planet. This infusion of capital marks a significant step in Simple Mills’ journey to disrupt traditional center-aisle grocery categories and transform how food is made and enjoyed. The company remains steadfast in its mission to revolutionize the way we think about food, making healthful eating accessible and enjoyable for everyone. For more information about Simple Mills and its groundbreaking approach to food, visit www.simplemills.com.