Revolutionizing Resale: Continue Secures £1,000,000 in Funding for Sustainable Retail Marketplace Technology

We are thrilled to announce that our company has successfully raised a tremendous £1,000,000 in funding, a significant step forward in our mission to revolutionize the resale landscape for conscious brands. As the UK’s leading resale technology provider, we empower retailers who care deeply about the lifecycle of their products and aim to make secondhand shopping accessible for everyone. This funding will enable us to enhance our state-of-the-art platform, allowing brands to set up their unique resale marketplaces in just days, fostering a culture of sustainability while also driving revenue growth. Our innovative technology supports peer-to-peer resale initiatives for brands that prioritize environmental responsibility, helping them not only reduce their carbon impact but also expand their customer base. Retailers of all sizes can benefit from our operationally light model, engaging in the secondhand market without excessive costs and achieving a return on investment within the first month. The funding will facilitate improvements to our marketplace capabilities, making it easier than ever for brands to leverage their surplus stock or imperfect items through an engaging resale avenue, effectively eliminating the need for traditional clearance sales. We are proud to have already partnered with over 30 brands, including Luxe Collective, BAM, and Style Cheat, and we are excited to see that number grow. This funding marks a pivotal moment for our company, and we look forward to driving the circular economy forward, proving that caring for the planet can indeed go hand in hand with profitability. Join us as we make a meaningful impact on fashion's future!