Proost Beer by Grano69 Beverages Secures $3.5 Million in Funding

Proost Beer, a brand under Grano69 Beverages, is thrilled to announce a significant funding round that has raised $3.5 million, a pivotal milestone in our journey towards redefining the Indian beer market. Founded in the summer of 2017, Proost Beer is driven by a passion for exceptional taste and is committed to crafting a product that embodies the spirit of "Cheers!" Our focus on standout characteristics—such as a smooth, non-bitter taste—sets us apart in an increasingly crowded market. Not only do we pride ourselves on our high drinkability, but our affordable pricing makes Proost a go-to choice for many beer enthusiasts across India. The funding will be instrumental in scaling our operations, enhancing marketing initiatives, and expanding our distribution network to reach even more consumers. Currently available in over 300 cities across six states, including Delhi, Punjab, Uttar Pradesh, Jharkhand, Karnataka, and Kerala, Proost is on an impressive trajectory to become a leading player in the mass premium beer segment. Our recent appearance on Shark Tank India Season 2 has further amplified brand awareness and consumer interest, setting the stage for an exciting future ahead. With this funding, we are poised to innovate, improve, and connect with even more beer lovers across India, ensuring that everyone can experience the joy of Proost Beer. Cheers to a new chapter in our journey!