LIV Golf Tees Off a New Era with a $2 Billion Series A Investment

LIV Golf, the groundbreaking global sports league that is redefining the landscape of professional golf, is proud to announce a monumental funding milestone of $2,000,000,000. Since its inception in 2021 under the visionary leadership of Hall of Fame golfer and founding CEO Greg Norman, LIV Golf has pushed the boundaries of the sport, transforming it into an international spectacle through a dynamic blend of individual and team competitions. The infusion of this capital is set to further accelerate the League’s ambitious agenda—strengthening its global tournament schedule, enhancing fan engagement, and expanding its reach across North and Latin America, Asia, Australia, the Middle East, and Europe. Over the past few years, LIV Golf has evolved rapidly from an eight-event Invitational Series in 2022 to hosting a record-setting 14 tournaments in 2023, which included iconic venues from Adelaide to Chicago and Andalucía to Singapore. The introduction of team franchises and innovative competition formats, such as a three-day, 54-hole event with a shotgun start and no cut, has captured the imagination of modern sports fans while honoring the rich traditions of golf. This new funding will be strategically deployed not just to enhance the on-course experience, but also to empower the League’s pioneering initiatives off the course—such as its sustainability programs and social impact strategies under the ‘Potential, Unleashed’ banner. By investing in both world-class competition and community wellbeing, LIV Golf is poised to unlock the game’s true economic and societal potential, while ensuring that every swing drives a legacy of excellence and positive change.