Driving Change: Shift Up Now Foundation Secures $250K to Accelerate Women’s Success in Motorsport

Shift Up Now Foundation is thrilled to announce that we have successfully raised $250,000 to further our mission of championing female athletes in motorsport. In an industry where men and women should compete equally if provided with equal resources, our organization is dedicated to bridging the funding gap that has long hindered the progress of talented women in a sport where financial backing often determines the opportunity to compete at higher levels. This crucial investment will allow us to seek and connect with forward-thinking partners eager to support and uplift women in motorsport, ensuring that promising athletes have access to the resources they need to thrive, progress, and ultimately break through the barriers that limit their careers. In a global sports marketing landscape marked by an annual $66 billion spend—with less than 1% directed towards women’s sports—our initiative is a bold step toward leveling the playing field. By strategically deploying this funding, Shift Up Now will work to prevent the stalling of careers at lower levels and eliminate the sidelining of winning female talent. Our goal is clear: to provide the necessary financial support so that one day, a woman will grace the Borg Warner Trophy, and we will witness female drivers competing and winning in NASCAR’s premier races and leading in America’s top-tier sports car competitions. This funding milestone is not just an investment in a financial initiative—it is an investment in equal opportunity, fair access, and the future of women in motorsport.