By Rotation Raises $3.5M in Seed Funding to Revolutionize Sustainable and Circular Fashion

By Rotation, the world's largest shared wardrobe, is excited to announce a remarkable funding milestone, having successfully raised $3,500,000 to further revolutionize our approach to sustainable and circular fashion. As a company dedicated to transforming the way we consume fashion, By Rotation empowers communities to rent, lend, and resell quality fashion pieces, making it easier than ever to elevate your wardrobe while reducing your environmental footprint. This new infusion of capital will not only accelerate the growth of our platform but also enhance our technological infrastructure, optimize user experience, and expand our product offerings to reach a broader audience. Our vision—grounded in promoting #SustainableFashion and advancing #CircularFashion—remains at the heart of every decision we make. The funds will be strategically invested in building innovative tools that facilitate seamless transactions and improve marketplace efficiency, ensuring that members of our global community can participate in a dynamic, eco-friendly fashion ecosystem. Furthermore, by deepening our investment in marketing and community outreach initiatives, we aim to inspire a larger base of fashion enthusiasts to join us in reducing waste and redefining the value of pre-loved garments. This milestone not only validates our commitment to environmental responsibility but also positions By Rotation as a leader in sustainable fashion innovation. As we embark on this next phase of growth, our goal is to make sharing fashionable, high-quality items a globally celebrated norm, proving that style, sustainability, and community involvement can all come together to create positive change in the fashion industry.